About Brilliance

China Brilliance Automobile Holding Company [CBA]---the first Chinese company listed on a foreign stock exchange---went public on the list of New York Stock Exchange, USA in Oct 1992 (Stock Code: CBA). On the first day of such listing, CBA became one of the most active stocks on this stock exchange market, with a rise of 25% in stock price the same day, despite the entirety of the session drifting lower. CBA’s success in being listed for trading overseas creates a brand new mode for Chinese companies’ melting into and making use of global capital markets.

In Oct 1999, CBA went public for trading in Hong Kong (Stock Code: 1114) and Mainland China.
CBA has shaped itself into a newly burgeoning Chinese automobile manufacturer after ten years of development, and accordingly changes its role from an automobile industrial investor to an enterprise manager as to this traditional industry proper. Till now, CBA has accumulatively invested over RMB 5 billion in the automobile industry.

Presently CBA possesses two complete car brands ("Zhonghua" series & "Jinbei" series, self-manufactured) and three complete car products (proprietary Zhonghua passenger car; Jinbei Haise minibus, covering nearly 60% of domestic market share among similar models; and multifunctional Jinbei Granse commercial motor vehicle, made out by introduction of Toyota's state-of-the-art automobile manufacturing technology).

Jinbei Haise minibus series, a significant product series in Chinese minibus market, is the only domestic one that has introduced Toyota's technology, molds, and mode of management. It has five sub-series or nearly a score or so varieties to meet different customer demands, with its output and sales commanding the top place on domestic minibus market for five consecutive years. As far as 8-14 seated commercial motor vehicles are concerned, it enjoys nearly 60% domestic market share (over 300,000 sets).

The proprietary Zhonghua Passenger car, a medium-high grade commodity, was offline in Dec 2000 in Shenyang, China and formally put into market in Aug 2002. It was designed by Mr. Giugiaro, a worldwide top design master, with the complete car performance tested and approved by MIRA Corp, an international authentification authority in Great Britain; key processing equipment, inclusive of pressing, weld, painting, and general assembly devices, supplied by such worldwide well-known automotive equipment manufacturers as SCHULER, KUKA, DURR AND SCHENCK; key assemblies and parts provided by globally famous automobile factories.

4.88 Meter in length, Zhonghua Passenger car cuts an elegant figure and possesses dynamic body up to Chinese individual taste (wind resistance coefficient, 0.293). In safety, power, and driving comfortableness, Zhonghua Passenger car could fully meet the increasing domestic demand for medium-high grade passenger car cars. Its cost performance appreciates predominant market competitive advantages.

On Mar 29th, 2003, CBA once more officially pushed out new models with Zhonghua Passenger car: DeDeluxe 2.4L, 2.0L Zhonghua Passenger car on the market. DeDeluxe 2.4L Zhonghua Passenger car inherits former Zhonghua Passenger car’s style, inclusive of its elegant shape, but with updated power performance and interior trimming, plus many new configurations. CBA’s pushing-out of Zhonghua 2.4L model symbolizes a big step forward for Brilliance Jinbei in model serialization, as a product strategy.

IIn Jun 2002, one of CBA's subsidiaries gained the regulatory's approval of the project proposal submitted, concerning its establishment of a joint venture with BMW, Germany for complete car manufacturer in China. Furthermore, on Mar 14th, 2003, the regulatory issued its official, written response to CBA indicating its approval of the feasibility report concerning CBA and BMW's joint manufacturing & sale of BMW's products within the territory of PRC. On Mar 27th, 2003, the signature ceremony was solemnly held by CBA and BMW in the Great Hall of the People. Thereby, CBA and BMW set to establish a join venture for their joint manufacturing & sale of BMW models in China. Their cooperation is of far-reaching significance for both parties, which will help to introduce new established standards for Chinese automobile manufacturing and services---a milestone in Chinese automobile industrial development.

Prospects or Future Expectations, Brilliance:
Brilliance aims at providing the most adequate products for markets; winning customers with excellent product quality, dedicated customer services, and competitive product pricing; and constantly creating new opportunities for further development with its maturing.

Objects, Brilliance:
Brilliance tries its best to become a modern, globally competitive automobile-manufacturing group in 5-10 years.
>>In the commercial motor vehicle field, Brilliance will do its best endeavor to shape Jinbei Haise series into the leader of Chinese MPVes;
>>in the passenger car field, to make Zhonghua series an important participant in domestic passenger car market. Besides,
>>through comprehensive cooperation with international well-known automobile enterprises, Brilliance seeks to establish favorable and valuable partnership with them within the territory of PRC, creating a new mode for the development of domestic proprietary automobile brands.

Strategies, Brilliance:
Strategically, Brilliance attempts to
a). avail resources in a reasonable manner---
keep opening to the outside world, and make use of every opportunity available to establish strategic alliances with international leading automobile manufacturers; build up the team, cling to developing Chinese proprietary automobiles, and dedicate to improve the international competitive force of Chinese automobile manufacturing industry, meanwhile learning, digesting and absorbing advanced technologies and management experience.

b). stick to independent development---herein “independent” equals no “selfhood”, for as you know, Brilliance might grasp the decision-making right in product development through capital control and thereby possess the intellectual proprietary right as to the product developed. Such a practice is beneficial to product strategy adjustment according to the market characteristics and helps to strengthen the enterprise and/or product’s core competitive force.

c). pursue extensive cooperation globally---with a vision and mode of operation for globalization, cooperate with global premium industrial capital; root in both domestic and international markets and realize optimum distribution of resources; and try to narrow the gap between itself and international first-rate automobile companies, in technology, management, and human resources, in a short period of time.

d). seek after investment benefits and realize profitable increase in sale---as an automobile manufacturer centering upon its listed subsidiary, Brilliance abides by the tenet hereunder: due esteem of investors’ benefits is the basic staring point for enterprise decision making and business operation; and flexible responses to the market become the most basic requirements for attaining expected investment return and economic scale.
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