Brilliance Jinbei Automobile Co., Ltd. formerly Shenyang Jinbei Passenger Vehicle Manufacturing Co., Ltd., a key manufacturing enterprise under the jurisdiction of China Brilliance Automobile Co., Ltd., was established in Jan 2003 via company name changing and hence became one of key manufacturing enterprises to China Brilliance Automobile Co., Ltd..
Shenyang Jinbei Bus Manufacturing Co., Ltd. is a joint venture set up on Jul 22nd, 1991 by CBA and BJBA, with a registered capital of $444,160,000 and a total investment of $570,980,000. Company capital stock share: CBA, 51%; BJBA, 49%.
Presently BJBA possesses two complete car brands ("Zhonghua" series & "Jinbei" series, self-manufactured) and three complete car products.(proprietary Zhonghua passenger car; Jinbei Haise minibus, covering nearly 60% of domestic market share among similar models; and multifunctional Jinbei Granse commercial motor vehicle, made out by introduction of Toyota's state-of-the-art automobile manufacturing technology).
Vigorous Industrial Background, CBA
CBA is the first Oversea listed company of China. In Oct 1992, CBA went public on New York Stock Exchange, thereby successfully financing as much as $72,000,000 that guaranteed BJBA’s enlargement and technical innovation project, phase II, via added capital input. In Oct 1999, CBA was listed for trading in Hong Kong and Mainland, China. Diversified financing channels laid a sound financial foundation for BJBA’s further development.
After a dozen or so of company development, CBA has evolved itself into a booming automobile manufacturing enterprise in China. Till now, its accumulative total investment in the automobile industry is over RMB5,000,000,000.
Top-ranking Automobile Enterprise Management
In recent years, BJBA vitalized itself by way of enterprise management consolidation, internal operation system transformation, strengthened technical innovation, and production capacity enhancement.
BJBA, aiming at international first-rate automobile enterprise, has invested RMB70,000,000 for introduction of Toyota’s mode of management and applied advanced MRPII management information system in its enterprise management. Besides it has successfully improved the integral company capability and brought its enterprise management into a rationalized phase by strongly advocating team spirit, professionalism and incessant perfection.
In 1995, BJBA was qualified as per ISO9000 quality system implemented by State Quality System Authentication Center of Mechanical Industry and became the first one among Chinese large-scale automobile manufacturing enterprises that was thus certified. In 1999, BJBA past corresponding certification re-audit and in Jun 2002, favorably realized the transition from ISO9000 to ISO9001:2000, thereupon acquired the quality permit for entering into international markets.
BJBA’s success has been popularly recognized in China. State and CPC leaders have paid their frequent visit and a high appraisement to BJBA. Shenyang municipal government and Liaoning provincial government paragoned BJBA for its outstanding achievements in business operation system, in business management, and in benefits, vigorously promoting its successful experience.
In recent years, BJBA was honored successively many a title, including but not limited to “Enterprise with Nationally Advanced Technologies”, “Top Ten Sales Performance JV in Liaoning Province”, and “Top Ten Benefit Performance JV in Liaoning Province”, as well as “Outstanding Enterprise in National Quality Team Activities” due to its quality team’s best performance.
Zhonghua---A Chinese Proprietary Passenger car, Mature & Sophisticated
On Aug 20th, 2002, Zhonghua Passenger car was officially put into the market, which was designed by Mr. Giugiaro, a worldwide top design master, with the complete car performance tested and approved by MIRA Corp, an international authentification authority in Great Britain; key processing equipment, inclusive of pressing, weld, painting, and general assembly devices, supplied by such worldwide well-known automotive equipment manufacturers as Schuler, Kuka, Durr and Schenck; key assemblies and parts provided by globally famous automobile factories.
4.88 Meter in length, Zhonghua Passenger car cuts an elegant figure and possesses dynamic body up to Chinese individual taste (wind resistance coefficient, 0.293). In safety, power, and driving comfortableness, Zhonghua Passenger car could fully meet the increasing domestic demand for medium-high grade passenger cars. Its cost performance appreciates predominant market competitive advantages.
On Mar 29th, 2003, once more officially pushed out for marketing new models of Zhonghua Passenger car: Deluxe 2.4L, 2.0L Zhonghua Passenger car equipped with Mitsubishi 2.4L engines.
JingBei Haise---Leader in MPV sector
Jinbei Haise minibus series, a significant product series in Chinese minibus market, is the only domestic one that has introduced Toyota's technology, molds, and mode of management. It has five sub-series or nearly a score or so varieties to meet different customer demands, with its output and sales commanding the top place on domestic minibus market for five consecutive years. As far as 8-14 seated commercial motor vehicles are concerned, it enjoys nearly 60% domestic market share (over 300,000 sets).
Granse
Granse, a top-grade multifunctional commercial motor vehicle designed and developed by Toyota, Japan, became Toyota’s magnum opus with its sense of contemparaneity and advanced technologies communicated in shape design and in performance configuration. In Dec 2001, BJBA officially signed a cooperative agreement with Toyota Motor Corporation, Japan, for introduction of Toyota’s technologies in its exclusive manufacturing of Granse multifunctional commercial motor vehicle. |
